Horizon and Beauty Planning International have launched the First phase of the corporate pre-sale for the "Sentrix" smart diffuser, designed exclusively for beauty salons
- Horizon Inc.
- Apr 29
- 2 min read
Revolutionizing the salon experience through digitally delivered scents tailored for beauty spaces.
Horizon Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Nien-Tsuo Tsai), developer of the digital scent distribution platform "Scent Store," has launched the first phase of the B2B pre-sale for the salon-exclusive smart diffuser "Sentrix" in collaboration with Beauty Planning International Inc. (Headquarters: Nishi-ku, Osaka; CEO: Asami Fujii), supporting digital scent delivery.
Please note that the product will be sold by Beauty Planning International Inc.
"Sentrix" is a dedicated model developed for beauty salons as part of Horizon’s vision to build a digital infrastructure for scent distribution.
Traditionally, scents used for spatial design have relied on analog methods like oils and liquids. However, these come with challenges such as limited scent options and complicated handling and maintenance.
To solve these issues, Horizon introduced Smart Fragrance, a new system that manages and delivers scent as digital data.
Smart Fragrance allows users to easily choose, switch, and layer scents, offering a more flexible and rich olfactory experience.
Sentrix is designed to bring this Smart Fragrance experience into salon spaces. It is compatible with the Scent Store platform and delivers specially curated scents optimized for salons.
By tailoring scents to the treatment type, season, or time of day, Sentrix enhances the customer experience through personalized fragrance delivery, while also boosting the salon’s brand value.
The product is currently being showcased at Beauty World Japan at Tokyo Big Sight, where the limited Phase 1 B2B pre-sale is now underway.
Experience this innovative solution that elevates beauty treatments through the power of scent, available now at the venue.
＜Sentrix Distributor＞
Beauty Planning International Inc.
Osaka Headquarters: Matsumoto Forest Building 802, 1-13-16 Awaza, Nishi-ku, Osaka 550-0011, Japan
Tokyo Branch: Room B, 8th Floor, Ginza 8-chome 10-ban Building, 8-10-8 Ginza, Chuo-ku, Tokyo 104-0061, Japan
TEL: 06-6450-8199 (Osaka) / 03-6263-8568 (Tokyo)
＜Scent Store＞
Scent Store is a digital scent distribution platform developed by Horizon. Much like iTunes for music, it allows users to purchase, play, and share scents as data. When paired with a compatible diffuser, selected scents can be recreated in physical spaces, delivering a new way to experience fragrance.
＜Company Overview＞
Company Name: Horizon Inc.
Address: Kuwano Building 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo, Japan
Established: February 21, 2022
CEO: Nien-Tsuo Tsai
Business Description: Operation of Scent Store, a digital scent streaming service. Development of the Universal Scent Format, a global standard for scent data.
Scent Store： https://www.scentstore.jp/
Email： info@hrz.co.jp
＜Contact for Inquiries＞
Horizon Inc.
Email: info@hrz.co.jp
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