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Horizon meets with the Presidential Chief of Staff at the President Office. Supports the development of digital talents in Indonesia.

Horizon Inc. (Headquarters: Shibuya-ku, Tokyo; President: Nien-Tsao Tsai; hereinafter "Horizon"), operator of Scent Store, a scent data streaming service, has met with Dr. H. Moeldoko, S.I.P., M.A., Chief of Staff of Presidency for the President of Indonesia ("Dr. Moeldoko") to help Indonesia achieve its goal of developing a digital talents of 9 million people by 2030 by providing free educational programs using scent digitization technology.


Meeting between our representative (left) and Dr. H. Moeldoko, S.I.P., M.A., Chief of Staff of Presidency for the President of Indonesia
Meeting between our representative (left) and Dr. H. Moeldoko, S.I.P., M.A., Chief of Staff of Presidency for the President of Indonesia

[Goal of 9 million digital talents by 2030]

Scent Store proposed to introduce an innovative technology that converts scents into digital data and regenerates scents, and to offer an educational program utilizing this technology to Indonesian middle and high school students free of charge.


Nien-Tsao Tsai, President of Scent Store, said, "In addition to introducing new technology, we also want to contribute to the empowerment of Indonesia's digital talents, and through Scent Store's Creator Mode, we hope that students will acquire the skills to create and deliver their own scent, thereby becoming future digital perfumers who will be able to work in the world. We want to develop human resources who can work globally as digital perfumers," said Dr. Moeldoko, who responded very positively.


Horizon's meeting with Dr. Moeldoko, the Chief of Staff for the President of Indonesia
Horizon's meeting with Dr. Moeldoko, the Chief of Staff for the President of Indonesia

He stated that Indonesia has set a goal of developing a digital talents of 9 million people by 2030, but the current performance is only 100,000 to 200,000 people per year, leaving a gap of 400,000 to 500,000 people each year.


Dr. Moeldoko further stated that cooperation between the government and the private sector is essential to achieving this goal, and expressed his hope that our Scent Store technology and educational programs will play a major role.


Going forward, Horizon will continue to work with the Indonesian education system to realize concrete steps toward the development of digital talent, and will continue to support Indonesian youth in opening up new career paths in the digital field.


[Comments from Nien-Tsao Tsai, Representative Director]

We are very pleased to be working with the Indonesian government on this important project. The Scent Store's creator mode is like a scent Youtuber, where you can not only create your own scent and distribute it to the world, but everyone can make money in the process! It is a tool. There are various social issues in Japan, and through this creator mode, we hope to contribute to solving these issues.


[Press release issued by The Executive Office of the President of Indonesia]


[Related article]

Scent Store is the world's first streaming service for downloading scents
Scent Store is the world's first streaming service for downloading scents

[About Scent Store]

Scent Store is a service that allows users to download and play scents just as they can download and enjoy various genres of music depending on their mood. This innovative platform allows users to capture scents as digital data and play them back in a dedicated diffuser. Scent Store is designed to provide a new way to enjoy the diversity of scents, allowing users to freely switch between scents based on their mood or situation.


For example, users can choose lavender or chamomile scents for relaxation, or rosemary or peppermint for concentration. In addition, limited edition scents are offered to coincide with seasons and events, so you can always enjoy a new experience.


[Creator Mode is]

By utilizing the Scent Store's Creator Mode, users can create their own original scents and share them with other users around the world. This mode provides a place for personal creativity and serves to expand the digital community of scenting.


Scent Store aims to bring color and richness to everyday life by offering a new user experience through scent. This allows users to explore and enjoy the world of fragrance anytime, anywhere.


[Company Profile]

Company name: Horizon Inc.

Location: 18th floor, Yebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo

Established: February 21, 2022

Representative: CEO Nien-Tsao Tsai

Business description: Operation of the scent data streaming service Scent Store. Development of the Universal Scent Format, a global standard format for scents.


[Contact for inquiries regarding this matter]

Horizon Inc.

Public Relations: [Hiroki Fujino]

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