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Writer's pictureHorizon inc.

Horizon to Exhibit at Tabihaku 2024 in Umeda, Tokyo. The Evolution of Scent Marketing - Digitalized Scenting Stimulates Travel Motivation

Updated: Oct 9

Horizon Inc.(Headquarters: Shibuya-ku, Tokyo; President: Nien-Tsao Tsai; hereinafter “Horizon”) will exhibit at the Travel Showcase 2024 in Umeda (June 29, 2024, Grand Front Osaka), organized by Kansai Airport Corporation, to allow visitors to experience new technology that uses “scent” to motivate travel.


Horizon, Exhibited at Tabihaku 2024 in Umeda, Tokyo. The Evolution of Scent Marketing - Digitalized Scenting Stimulates Travel Motivation
Horizon, Exhibited at Tabihaku 2024 in Umeda, Tokyo. The Evolution of Scent Marketing - Digitalized Scenting Stimulates Travel Motivation

[About digitalized scents that motivate people to travel]

Until now, travel has been motivated mainly by visual and auditory means, such as text and photo pamphlets, TV ads, and PR videos. In this age of information overload, we propose a new marketing method using the “sense of smell - fragrance” that is a step above the rest. As known from the Proust effect, a phenomenon in which certain smells and scents evoke memories and emotions associated with them, scent is believed to play an important role in customers' purchasing behavior.


Horizon's scent data handling platform and smart diffusers that reproduce scents from the data will increase the flexibility of scent reproduction. Horizon will exhibit at Tabihaku 2024 in Umeda with the aim of becoming a strategic partner for scent in the travel industry.


"Tabihaku 2024 in Umeda"

Date: Saturday, June 29, 2024, 10:00-17:00 (JST)

Place: Grand Front Osaka Congress Center (Grand Front North Bldg. B2F)


*On the day of the event, visitors can enjoy scent experiences inspired by various countries and regions at the venue.

<We will also prepare a special offer for booth visitors: Scent Store points as a gift>.


For more information, please refer to the following website


The smart diffuser is scheduled to go on sale in the spring or summer of 2025, and we will continue to enhance our fragrance platform toward that time. Through this diffuser, we will propose a new culture in which anyone can freely enjoy fragrance.


Scent Store World's first digital scent streaming service
Scent Store World's first digital scent streaming service

[About Scent Store]

Scent Store is a service that allows users to download and play scents just as they can download and enjoy various genres of music depending on their mood. Scent Store offers a new way to enjoy the diversity of scents and is designed to allow users to freely switch between scents according to their mood or situation. Scent Store is designed to provide a new way to enjoy the diversity of scents, allowing users to freely switch between scents based on their mood or situation.


For example, users can choose lavender or chamomile scents for relaxation, or rosemary or peppermint for concentration. In addition, limited edition scents are offered to coincide with seasons and events, so you can always enjoy a new experience.



Scent Store is the world's first streaming service for downloading scents
Scent Store is the world's first streaming service for downloading scents

■If you are interested in partnering or collaborating with us, please contact us at

Name: Horizon Inc.

Email: info@hrz.co.jp


[Company Profile]

Company name: Horizon Inc.

Location: Yebisu Garden Place Tower 18F, 4-20-3 Ebisu, Shibuya, Tokyo 150-0013, Japan

Established: February 21, 2022

Representative: CEO Nien-Tsao Tsai

Business description: Operation of the scent data streaming service Scent Store. Development of the Universal Scent Format, a global standard format for scents.

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