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Writer's pictureHorizon inc.

Smart Fragrance Experience at the House of Representatives

Updated: Jul 24

Today, former Digital Minister Dr. Karen Makishima, Dr. Akihisa Shiozaki, Dr. Junichi Kanda, Dr. Hideto Kawasaki, and Dr. Hajime Sasaki from the web3 project team of the LDP's Digital Society Promotion Headquarters visited the event to experience the digitalized fragrance and smart fragrance held at the House of Representatives Building. The event was attended by Dr. Karen Makishima, former Minister of Digital Society.

Our representative explained the digitalization of  fragrance
Our representative explained the digitalization of fragrance

At this hands-on event, Mr. Tsai, our representative, explained our business on digitalization of fragrances and talked about the technology we are developing for digital transmission of fragrances and our fragrance printers. He also explained in detail about our scent copyright management system that utilizes web3 technology.

Dr. Kawasaki, Dr. Shiozaki, and Dr. Kanda paying attention to the scent printer.
Dr. Kawasaki, Dr. Shiozaki, and Dr. Kanda paying attention to the scent printer.

We also talked about the "Japanese contents 3.0" concept, which upgrades Japan's rich content, such as anime and traditional crafts, from a two-dimensional world to a three-dimensional one by adding fragrance to them. Through this, we were able to propose new possibilities for Japanese digital content that could not be realized with the old methods.

Dr. Karen Makishima, former Minister of Digital Affairs, looking at scent data streaming services.
Dr. Karen Makishima, former Minister of Digital Affairs, looking at scent data streaming services.

Through this hands-on experience, we were able to gain an understanding of Smart Fragrance among the legislators' professors. The participants commented on the need for the government to develop the issue of copyright management and the prospect of receiving backup for future business development.


He also informed us that as a next step, arrangements are being made for a venue where presentations can be made at the subcommittee meetings. We will continue to make every effort to promote fragrance digitization technology and activities to expand the potential of digital content in Japan.


We would like to once again thank Dr. Junichi Kanda for hosting this hands-on event.

Dr. Junichi Kanda, who hosted the trial session
Dr. Junichi Kanda, who hosted the trial session

[Company Profile]

Company name: Horizon Inc.

Location: Yebisu Garden Place Tower 18F, 4-20-3 Ebisu, Shibuya, Tokyo 150-0013, Japan

Established: February 21, 2022

Representative: CEO Nien-Tsao Tsai

Business description: Operation of the scent data streaming service Scent Store. Development of the Universal Scent Format, a global standard format for scents.

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