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About Us

We will create a global infrastructure for scent data trading.

Our Vision

With the mission of "digitally connecting scents and fragrances with global on-demand needs," we digitize scents and manage and sell digital scent content using blockchain technology, providing new value to a wide range of industries.

We operate the platform "Scent Store," which allows users to download scent recipes and enjoy a variety of scents.

We will develop a business that connects the senses to the digital world, such as analyzing scent recipe data and providing the perfect scent blend for each situation.

In the future, we aim to promote Scent Store through collaborations in various fields, such as the entire entertainment industry, including talent, music, games, anime, and video content, the advertising industry, the interior design industry, and the medical industry.

Company Info

Company name

Horizon K.K.


21 February 2022


NienTsao, Tsai


91,050,000 yen (including capital reserve)

Business Contents

Management of the scent data streaming service "Scent Store".
Development of the Universal Scent Format, a global format for scent data.

Head Office Location

Yebisu Garden Place Tower 18F, 4 Chome-20-3 Ebisu, Shibuya City, Tokyo 150-0013


Subsidiary Profile

Company name



GEDUNG 18 OFFICE PARK, LT. 25, SUITE A2, JL. TB SIMATUPANG KAV. 18, Desa/Kelurahan Kebagusan, Kec. Pasar Minggu, Kota Adm. Jakarta Selatan, DKI Jakarta Province, Indonesia

Our History

21 February 2022

Horizon K.K. is established.

30 December 2022

We announced a method for converting smells and fragrances into digital data.

4 January 2023

Music producer Junichi Matsuda has been appointed as the ambassador.

26 January 2023

Actor Norimasa Tomiya has been appointed as the ambassador.

13 February 2023

Stylist Seishoko has been appointed as the ambassador.

28 February 2023

Increased capital to 11,050,000 yen (including capital reserve).

14 March 2023

Business partnership with NFT Naruto Museum of Art.

27 March 2023

Hideki Shibata, financial advisor to the Tokugawa family, was appointed as an outside director.

8 April 2023

Special tie-up with the movie "Majo no Kousui" / Witch's Perfume."

8 May 2023

Created the healing music x fragrance project "Lis'mell" with Avex.

16 May 2023

Influencer Uchiyama has been certified as a KOL (Key Opinion Leader) on the Scent Store platform.

30 June 2023

Increased capital to 26,050,000 yen (including capital reserve).

3 July 2023

Launch of Smell Market, a digital scent store.

8 July 2023

Popular talent Minami Fukuoka has been appointed as the official ambassador for Smell Market.

21 July 2023

Dr. Kaneko from Juntendo University has been appointed medical advisor.

24 July 2023

At the 7th Value Design Contest, "Going to Get 7 Billion Noses Globally" won the Japan Digital Minister's Award.

1 August 2023

The head office is moved to Hamamatsucho, Minato-ku, Tokyo.

10 August 2023

The scent of the common point "Ponta" character "Ponta" has been made into a smart fragrance.

21 August 2023

Browser version (Beta) of Smell Market has been released, allowing iOS users to buy and sell smart fragrances.

24 August 2023

In collaboration with Metaverse (Trans Cosmos) and radio (TOKYO FM), a radio program utilizing Smell Market is broadcast.

30 September 2023

Increased capital to 91,050,000 yen (including capital reserve).

17 October 2023

On Meow Meow Day, the scents from the "Nameko" series went on sale at Smell Market.

31 October 2023

Established an Indonesian corporation.

10 May 2024

The head office is moved to Ebisu, Shibuya Ward, Tokyo.

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