top of page

Horizon and Avex Collaborate to Create Innovative Entertainment 'Lis'mell'

Updated: May 29, 2023

A Fusion of Healing Music and Smell

Horizon Inc. (hereinafter "Horizon"), a company that digitizes smells, and Avex Entertainment Inc., a group company of Avex primarily handling music businesses, announce a collaboration to create an innovative entertainment experience combining healing music and smells.


Utilizing each other's expertise and resources, Horizon and Avex have created a new form of entertainment called "Lis'mell." Lis'mell is an anonymous artist project that fuses the two elements of "Listen" and "Smell" to provide a groundbreaking entertainment experience.


Through healing music, Lis'mell aims to soothe listeners by engaging their sense of hearing with the "Listen" component. The more revolutionary element, "Smell," brings smells into the experience, stimulating emotions and providing a multisensory entertainment experience.


Lis'mell is poised to bring innovation to the music industry, allowing artists and fans to explore new worlds together. Stay tuned for the exciting developments from this collaboration between Avex and Horizon.


<Horizon's World of Smell>


Overview of Smell NFTs

Horizon has developed the world's first technology to reproduce smells from digital data. Traditionally, smells have been used in various products such as aroma diffusers, hand creams, perfumes, detergents, and shampoos, and have become widely popular in society. However, the fragrance industry has remained analog, lacking digital transformation within the internet era.


To advance the digital transformation of smells, Horizon has developed a platform that encodes smells into digital codes, allowing users to download smell data from the internet.


Method of Smell Dispersion

Smell NFTs can be dispersed using a dedicated diffuser. By playing smell NFTs (digital data) through the "Smell Market" app, users can disperse smells from a cartridge-loaded diffuser containing six base fragrances.



Smell Playback Technology

Horizon has developed the world's first technology to reproduce smells from digital data. Traditionally, smells have been used in various products such as aroma diffusers, hand creams, perfumes, detergents, and shampoos, and have become widely popular in society. However, the fragrance industry has remained analog, lacking digital transformation within the internet era.


Horizon aims to promote the digital transformation of smells by encoding them into digital codes and creating a platform that allows users to download smell data from the internet. Similar to downloading music to enjoy on a music player, Horizon envisions a world where users can download and enjoy their favorite smells.



<Company Overview>

Company name: Horizon Inc.

CEO: NIENTSAO TSAI

Headquarters: 2-12-5 Shibadaimon, Minato-ku, Tokyo

Business: Development and operation of Digital Smell Patent system, management of Japan Digital Smell Copyright Protection Association

URL: https://hrz.co.jp/

Email: hello@hrz.co.jp


<Inquiries about this release>

Horizon Inc. Public Relations, Ai

Email: hello@hrz.co.jp


84 views

Comentários


bottom of page